OVERVIEW
The Save Our Seas Foundation rebrand focuses on transforming public engagement with marine conservation. By addressing the lack of urgency in awareness and visual similarities with competitors, the rebrand establishes a distinctive identity that inspires action and builds trust.
DESIGN CONCEPT / STRATEGY
The rebrand integrates compelling visuals, transparent communication, and hands-on experiences to connect with audiences emotionally and intellectually. The identity combines geometric and organic design elements, symbolizing the balance of research and action, while a modern color palette and innovative touchpoints ensure lasting impact.
BRAND GUIDELINE
CAMPAIGN POSTER
CONFERENCE SPATIAL EXPERIENCE DESIGN
PROCESS / EXPLORATION