OVERVIEW
This project appears to be a branding and identity system for Water.org, a non-profit organization dedicated to providing access to safe water and sanitation through financial support. The design includes logo variations, typography, color palette, and proof-of-concept applications across various media.
DESIGN CONCEPT
The design focuses on a modular, geometric logo that reflects the flow and connection of water systems. The use of shades of blue symbolizes trust and calmness, essential to the organization’s mission of providing clean water. Modern sans-serif typography ensures clarity and accessibility, while fluid graphic elements and human-centered photography emphasize the global impact and personal connections the organization fosters.
BRAND GUIDELINE
LOGO MOTION
PROCESS / EXPLORATION
