Union Station
Where history meets
the future
the future
Rebrand / Visual Identity / Customize Font
Union Station is the heart of Los Angeles transit—steeped in history but in need of renewed energy. This rebrand reimagines the station as not just a passageway, but a destination. The identity celebrates Union Station’s architectural legacy while infusing it with contemporary vibrancy through dynamic visuals, refreshed signage, and engaging storytelling. By bridging the past and present, the new brand invites visitors to experience the station as a place of wonder, movement, and cultural memory.
